How can Sierra Wines and California Wine Magazine help business owners and
operators advertise directly to their prospective customers? Read on to find
Advertise Directly to Your Target Audience
California Wine Magazine and Sierra Wines has a strong core of users who are interested
in the Foothill wine region and what it has to offer. This affords you an
excellent chance to expose your business to those individuals who are most likely
to take advantage of the goods and/or services you offer.
Don't Pay More Money for Less Return
Advertising online has several key benefits over print advertisements. For starters,
it's far less expensive. Running your advertisement in a local newspaper can cost
in upwards of $500 per month, but because your ad is often mixed into pages of other
advertisements and very few of those viewing it are in your target audience, you'll
see a much lower percentage returned of your investment. It's true that a large
number of people will see your advertisement, but very few of these are actually
Why California Wine Magazine and Sierra Wines?
Between January and May of 2007, California Wine Magazine and Sierra
Wines have seen monthly page views rise by 800 percent and monthly visitor counts
rise by 750 percent. We advertise directly in both print and radio formats in Northern
California, reaching an audience in excess of 750,000 people. Over two thirds of
our visitors are from Northern California, meaning you're not wasting you advertising
dollars on visitors whose location makes it physically impossible/unlikely for them
to take advantage of your goods and services.
Own or operate a Foothill business?
Advertise on Sierra Wines for an even more focused demographic. Sierra Wines is
the most comprehensive Foothill wine directory on the internet, containing detailed
information on over 150 wineries as well as a message board and an extensive glossary
of wine terminology.
During the peak volume months of August, September and October we are offering a
two for one deal. Any ads purchased will appear on both California Wine Magazine
and Sierra Wines at no extra cost.
What You Get
You can choose between a standard ad and a banner ad. Standard ads are 120 pixels
wide by 100 pixels high; banner ads are 690 pixels wide by 100 pixels high. Banners
may be shared/split with other advertisers at your discretion. Ads may be placed
on one of three levels of pages:
Level 1: These are the most accessed and viewed pages on the site. Ads on these
pages will show up no less than every fourth page view. This level includes the
Zin Avenger and winery search pages. Example:
The Medals Database
Level 2: These pages are one click removed from primary pages, and receive the second
most traffic. Ads on these pages will show up no less than every fourth page view.
This level includes glossary search pages and individual county pages. Example:
Amador County Page
Level 3: These pages are the less accessed, content-oriented pages. Examples are
puzzles, articles, and event pages. Example: Nevada
City Downtown Jigsaw Puzzle on the Gamedemo page.
Service Pages: For a very nominal fee you can place a listing in our services
directory which functions much like the yellow pages of a telephone directory.
Example: Places to Shop
Example Advertisements: (Real advertisements will link to your
website of choice.)
Partial Banner Ad: